Beautifully Nappy

About US

Beautifully Nappy begun in 2011 as a natural hair blog, it was and is still aimed at encouraging more Nigerians to return to natural and show case the beauty of natural hair. However, the focus of the blog quickly expanded into natural living, and natural skin care, due to the owners love for all things natural and organic and at the request of our very supportive followers.

Beautifully Nappy relaunched as Nigeria’s 1st Organic and Natural beauty store on the 8th of May 2017. We provide only authentic, certified organic, natural and wildcrafted products from across Africa. We are located in Lagos, Nigeria, however we ship all over Nigeria.



Providing the best in clean beauty and wellbeing, Beautifully Nappy is the online destination for the smart, conscious individual who wants a healthy body and a happy mind. While offering the best in African owned natural and organic brands, we provide wellness lifestyle tips to make the transition to a more healthier you smooth and easy!


Beautifully Nappy is a Nigerian company which understands the unique challenges of the conscious customer having access to authentic organic and natural cosmetics. We avoid harsh chemicals, pollutants and we do not support animal testing. We are not just about avoiding pollutants, harmful chemicals and animal cruelty. We are also about glamorous natural beauty! We are about educating Africans, and Nigerians especially that organic cosmetics are high performance, and elegant. We are about the joy of living, and introducing people to a healthier cleaner version of themselves!



At Beautifully Nappy, we have a conscience, significance is placed on authentic, healthy, ethical and sustainable beauty products. We prefer to keep things simple, and transparent and we believe in sustainable beauty. Before a brand or product makes it into our online store, its tried and tested by industry experts and the ingredients, effectiveness, origins and craftsmanship are scrutinised. We continuously scour the African continent to bring you exotic products that are safe, effective, luxurious and most importantly good for your health!

We are based in Lagos, Nigeria. CLICK HERE TO SHOP ORGANIC PRODUCTS

  organic skin care organic oils


  1. Lara

    October 14, 2013 at 11:11 am

    Way to go gal 😉 my hair is currently about 5 inches long and i hope to get my “Rapunzel Hair” someday 😀 Look forward to all the tips you have to offer. Thumbs up.

    1. beautifullynappy

      October 14, 2013 at 3:46 pm

      Aww thanks! Whoop my first follower!

  2. Lara

    October 14, 2013 at 5:12 pm

    😀 you’re welcome dear

  3. Nini

    December 2, 2013 at 11:29 pm

    I love your blog Esi! Might go natural soon 🙂

    1. beautifullynappy

      December 2, 2013 at 11:48 pm

      Yes you must! Natural is the way! And its fun 🙂

  4. justvou

    January 1, 2014 at 3:32 pm

    My heart leaps with joy each time I come across a Nigerian Natural Hair blogger… Our Nigerian hair really isn’t stressed. We need to stop relaxing it…lol All the best on your journey. You have lovely hair…

    1. beautifullynappy

      January 1, 2014 at 3:38 pm

      You hair looks really beautiful as well! Comments like these really give me the motivation to keep up with this 🙂 @justvou

      1. justvou

        January 1, 2014 at 3:43 pm

        Keep going dear… We’ll get ’em off the creamy crack twist by twist…(Oh do I sound like a Natural hair Nazi or what? haha)

        1. beautifullynappy

          January 1, 2014 at 8:02 pm

          lmao!!!!! No way! My friend calls me that all the time! She says I am the hair Nazi! teeeheee! But Natural hair to me is worth the fuss! Long or short its great 🙂

  5. freda fro

    February 23, 2014 at 4:33 pm

    Your hair is gorgeous! I’m Nigerian too, and I’ve heard some of those snarky remarks from fellow Nigerians, and I just try to educate the ones that are willing to learn.

    1. beautifullynappy

      March 9, 2014 at 10:25 pm

      Whooop thanks! Shall check out the full details in the morning

  6. botanical obsession

    July 6, 2014 at 12:43 pm

    Nice inspiring bio girl. Keep sharing your learnings with the world. Namaste (Go Vegan!) xx

  7. latasia24

    November 6, 2014 at 10:17 pm

    Great bio! I’m looking forward to reading your blogs! 🙂

  8. Sharn topheth

    March 26, 2015 at 12:36 pm

    Natural African hair is beautiful and the main problem is how to manage and take care of it. I want to take better care of my daughters’ hair so that they can have beautiful natural African hair. I am relaxed but wish to grow natural some day. I am afraid that I will not be able to manage my hair and for me to look like an adult, because the natural hair really makes an adult look like a child, and besides I am short and small. So I look forward in being knowledgeable about affordable products that I can use and the ways that I can better care for natural African hair.

  9. Elsie

    May 18, 2015 at 2:53 pm

    Hey dear, thanks a lot for sharing. Well I just made up my mind to go natural lastweek lol, problem is, do I need to chop off and start from scratch or do I leave it and not retouch till the natural one comes out? Kindly advice pls. Thanks alot.

  10. Oreoluwa OLUDIYA

    December 22, 2015 at 4:34 pm

    Wow!…my sister is a natural hair freak. I’ve been on natural hair for a long tym, becos relaxer cuts & weakens my already soft hair. Reading ur posts, has really encouraged me. I’m gingering my gurlfrnds 2 go on d natural ride wif me, & I op 2 get my rapunzel hair 1 day. U go girl!.

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We are on a short break! All orders placed will be shipped on the 20th of August. Thank you for your patronage.. with Love. MGT ALL PRODUCTS ARE SUBJECT TO 5% GOVERNMENT STIPULATED VAT ( SALES TAX)